Digital Marketing & Campaign Manager (m/f/diverse) (Onlinemarketing-Manager/in)

- Drive integrated digital marketing strategies across BUs and regions- Plan and execute cross-channel campaigns incl. social, web and email- Manage organic social media, editorial calendars and publishing- Develop content assets incl. articles, case studies, videos and newsletters- Optimize lead generation through CTAs, landing pages and campaign journeys- Coordinate BU and regional requirements and translate them into actions- Monitor KPIs, prepare reports and derive optimization measures- Manage campaign timelines, deliverables and project execution- Liaise with Sales, agencies, CRM (Pipedrive), Web and internal stakeholdersIhr Profil:- University degree in Marketing, Communications, Business Administration, Media or a related field; alternatively relevant vocational training with professional experience- 3-5 years of relevant experience in digital marketing, campaign management, social media, content marketing or related fields- Experience in planning & executing integrated, cross-channel marketing campaigns & managing corporate or brand social media channels- Knowledge of digital customer journeys, lead generation, analytics, KPI reporting & performance optimization- Experience coordinating stakeholders, BUs & international teams; strong project management skills- Fluent English and German- Severely disabled applicants with equal aptitude are given preferential treatment