Senior CRM & MarTech Manager (all genders) (Informatiker/in)

Email Marketing Execution & Optimization

- Own the EWH email marketing channel end-to-end, covering both strategic development and operational execution.

CRM & Customer Lifecycle

- Co-own EWH-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint EW/EWH customer communication approach.

MarTech Ownership

- Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other EW entities and within the EW tool ecosystem.

Rollout & Adoption

- Drive implementation of new MarTech components and capabilities.
- Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.

Stakeholder & Project Leadership

- Lead cross-functional CRM and MarTech initiatives.

Ihr Profil:

- Several years in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment.
- Experience of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
- Hands-on experience managing email marketing programs e2e, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
- Expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
- Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.

Ergänzende Informationen:
Anforderungen an den Bewerber:
Expertenkenntnisse: Informatik