Field Marketing Manager - DACH (M/F/D) (Betriebswirt/in (Hochschule) - Marketing)

About Us:
We're growing our EMEA Marketing organization to support our
rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
who is passionate about growing revenue, generating pipeline, and working
closely with a high-caliber sales team.
The Marketing Manager – DACH will work hand-in-hand with our
sales team focused on banking, financial services and insurance industries to
grow the business, including developing and executing demand generation
campaigns and driving pipeline progression programs.
This is a unique opportunity to join an exceptional team and
make a big contribution to our DACH business, shaping the way partners and
customers create value in a digital and AI-powered world.
About you:

- You
are operationally minded. You demonstrate a strong ability to make
data-driven decisions around programs, ROI, and pipeline impact and align
peers and sales to your prioritization.
- You
have excellent communication and presentation skills, with experience
communicating across a wide variety of cross-functional stakeholders.
- You
have a self-starter mentality with a strong sense of ownership and aren’t
afraid of building programs from scratch, including new AI-focused
initiatives.
- You
are a strong team player with a positive attitude, initiative, and a sense
of urgency to get it done.
- You
are curious about emerging technologies and motivated to help customers
understand and adopt AI responsibly and effectively.

Responsibilities:

- Own
marketing efforts for DACH including brand awareness, demand gen and
pipeline progression – effectively deliver pipeline generation for both
target marketing and target persona groups
- Proactively
drive marketing programs and an integrated marketing approach from
planning to execution, to tracking and optimization.
- Understand
sales needs, ensure alignment with marketing objectives, define programs,
deliver programs in-region, and measure success.
- Drive
Account-Based Marketing for top targets accounts in collaboration with
sales, ensuring tight alignment to account plans and goals.
- Own
end-to-end marketing plan for the DACH business, including program
development, measurement, and ensuring region to tracking towards revenue
targets
- Ensure
flawless execution of prospect and customer facing events including
tradeshows, industry events, and sales-driven events.
- Provide
leadership and support to the EMEA field organization, ensuring sales,
partners, and BDRs have the messaging, assets, and programs needed to
drive growth.
- Communicate
regularly with sales leadership, field sales, partners, and BDRs to share
plans, results, and insights.

Requirements:

- 7+
years of experience in B2B in field marketing, demand gen, or
account-based marketing roles with technology/software companies
- Experience
marketing to banking financial services or insurance
- Experience
marketing AI, data platform, cloud, or emerging technology solutions is a
strong plus
- Excellent
communicator, with proven track record of successfully partnering with
sales management and leadership
- Proven
ability to excel in a fast-paced, hands-on environment going from ideation
to execution.
- Experience
developing integrated, multi-touch marketing plans in fast-paced, hands-on
environments
- Experience
running account-based marketing with a set of named accounts
- Willingness
to travel when required and ability to work independently and autonomously

Preferred
• Experience with AI, cloud, data platform, or emerging
technology solutions
Why Us
We are Siemens.
At Siemens Software, flexibility is how we work—hybrid by
default, built on trust and autonomy. Together, 30,000 people across more than
200 countries build technology that shapes the real world.
You'll grow through real projects, strong technical peers,
and global mobility, backed by the scale and benefits of an industrial software
leader. We're committed to equality and inclusion, and we hire based on merit,
skills, and impact. Bring your curiosity and creativity and help us shape
tomorrow!
Our Benefits & Rewards
The primary locations for this opportunity are Germany,
Austria, and Switzerland. The applicable salary range for these locations
is: €69,900 – €115,500. The actual compensation offered is based on
the successful candidate's job-related skills, experience, and relevant
education/training.
Siemens offers health and wellness benefits to employees;
you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/ (https://jobs.sw.siemens.com/benefits/)
This position may also be posted in additional locations
beyond those specified above. For such locations, the applicable salary ranges
and benefits will be disclosed by the Talent Acquisition Partner at the time of
initial contact, in accordance with local legal requirements.
Diversity Statement
We value equal opportunities and welcome applications from
people with disabilities. At Siemens, we believe people who've had real
experiences dealing with being different will excel as leaders. Let's foster a
culture of creativity and innovation. We will ensure that individuals with
disabilities are provided reasonable accommodation to participate in the job
application or interview process, to perform essential job functions, and to
receive other benefits and privileges of employment. Please contact us to
request accommodation.

Siemens Software. Transform the Everyday.