Fractional CMO B2B SaaS - 2d/week (m/f/d) (Betriebswirt/in (Hochschule) - Marketing)

About the roleWe are seeking a seasoned, hands-on Fractional Chief Marketing Officer (CMO) for a 6-month initial engagement (2 days/week) to build and steer our B2B SaaS demand generation engine.Reporting directly to our CEO, you will bridge strategic marketing leadership with aggressive pipeline growth. You will own our Go-To-Market (GTM) execution across Europe and North America, refine our product positioning, and bridge the gap between marketing initiatives and sales outcomes.If you excel at setting high-level strategic direction while directly guiding internal talent and managing specialized external partners, this role offers full operational ownership without the friction of a full-time ramp-up.Your mission• GTM Strategy & Demand Generation: Build and execute a cohesive marketing strategy designed to accelerate paid MQL-to-SQL pipeline generation across EU and US• Performance Budget & Agency Management: Direct a €20k/month paid marketing budget (LinkedIn, Search, etc.) and steer external performance marketing freelancers to maximize ROI and lower acquisition costs• Product Messaging & Sales Enablement: Oversee the refresh of core commercial assets—including sales pitch decks, competitor battlecards, one-pagers, and product feature documentation• Website Redesign Leadership: Own the strategic direction for a 2-month website overhaul, partnering with an external design agency to optimize user journeys and increase demo request conversions• Team & Sales Alignment: Provide direct leadership and mentorship for internal marketing team members while maintaining daily alignment with our Sales team to ensure lead quality and pipeline flowYour profile• Proven B2B SaaS Track Record: 8+ years of marketing leadership experience, with a clear portfolio of scaling B2B SaaS pipeline in both European and North American markets• Dual Expertise: Deep familiarity with performance marketing (google ads, LinkedIN) oversight alongside strong product marketing and positioning capabilities• Vendor & Agency Steering: Hands-on experience hiring, directing, and holding external design and performance agencies accountable to strict KPIs• Commercial Acumen: A numbers-driven mindset focused on metrics that matter—demobookings, traffic duration, MQL/SQL velocity, and revenue impact• Location: Based in or near Berlin (hybrid availability for key leadership syncs preferred)• Language Skills : English C2What we offer?• Real Flexibility: A beautiful office in Berlin-Mitte (with an in-house gym!) and a hybrid setup that actually respects work-life balance• High-End Tech: Sell a product at the cutting edge of AI and Predictive Analytics• Culture & Perks: Regular team off-sites, and a high-trust environment where feedback is a gift, not a chore• Wednesday's in office in Berlin - 1 day home office possibleAbout us7Learnings is one of the leading retail optimization platforms.

We help retailers to optimize their pricing and marketing spend. Our solution uses advanced machine learning models to forecast demand for different price points with high accuracy. With our powerful self-learning algorithms, retailers can increase their profitability and revenues by up to 10%.

We offer the most intuitive way to steer prices. Our prices simply maximize the business goals set by our clients. Our solution is easy to integrate and offers a high return on investment.