Social Media Specialist (m-f-d) (Social-Media-Manager/in)

The ScopeThe Social Media Specialist is responsible for the day-to-day management, delivery and development of FSC International’s social media channels.

The role will help build a more consistent, effective and data-informed social media operation, establishing processes, content workflows, reporting and community management that support FSC’s communications and campaign priorities.

This is a hands-on, delivery-focused role. The post holder will manage the social media schedule, publish and optimise content across FSC’s channels, monitor performance, manage community engagement and work closely with colleagues across Communications, Campaigns and other relevant teams to ensure FSC’s social presence is timely, engaging and relevant.

The role will also contribute to reactive and crisis communications, working with the Communications team to monitor emerging issues and support appropriate responses across social media.
Main Roles & Responsibilities Social media management and publishing
• Manage the day-to-day operation of FSC International’s social media channels, ensuring content is published accurately, consistently and on schedule.
• Maintain and manage the social media content schedule using Trello, coordinating upcoming content, approvals, assets and publishing requirements.
• Prepare, adapt and publish content across relevant platforms including Instagram, Facebook, LinkedIn, TikTok and X, adapting content appropriately for each channel and audience.
• Work with colleagues across Communications and the Social & Campaigns Studio to ensure content is ready for publication and meets agreed brand and platform requirements.
• Identify opportunities to improve content performance through optimisation of formats, copy, timing and platform-specific approaches.

Community management
• Monitor FSC social media channels and respond to comments, questions and relevant conversations in a timely and appropriate way.
• Use Brandwatch Engage and other relevant tools to monitor conversations, manage responses and identify issues requiring escalation.
• Escalate sensitive, reputational or potentially high-risk issues to the appropriate Communications colleagues.
• Support the development of consistent approaches to community management and social media responses.

Analytics, reporting and optimisation
• Establish and maintain practical social media reporting processes that provide clear insight into channel and content performance.
• Monitor key social media metrics and identify trends, opportunities and areas for improvement.
• Produce regular performance reports and translate data into clear recommendations for improving future content and channel performance.
• Test different approaches to content, formats, publishing and engagement and use performance data to inform future activity.
• Build reporting processes that can evolve as the social media operation and its measurement needs develop.

Reactive and crisis communications
• Monitor social media and wider online conversations for emerging issues that may affect FSC.
• Work closely with the Communications team on reactive communications and crisis response, helping to assess social media activity and ensuring agreed responses are implemented quickly and consistently.
• Support the monitoring and documentation of issues, responses and outcomes.

Content and campaign support
• Support the delivery of FSC campaigns and communications activity across social media.
• Work with the wider Social & Campaigns Studio to ensure campaign content is effectively distributed, adapted and optimised across relevant channels.
• Support the development of social-first content and contribute ideas based on platform trends, audience behaviour and performance data.
• Work with colleagues and external partners where required to coordinate the delivery and publication of social media assets.

Processes and continuous improvement
• Help establish efficient workflows and processes for social media planning, production, publishing, community management and reporting.
• Identify practical improvements to how FSC manages its social media channels and introduce tools and processes that improve efficiency and consistency.
• Maintain appropriate documentation, templates and working processes to support effective day-to-day social media management.
• Stay informed about relevant platform developments, emerging formats, audience behaviours and social media best practice.

Working relationships The role works closely with:
• Social & Campaigns Studio
• Communications colleagues
• Campaign and programme teams
• Regional and country colleagues where relevant
• External agencies, freelancers and production partners where required

The role will work particularly closely with the Communications team on reactive and crisis communications.

Your profile Essential
• Experience managing social media channels in-house for a brand, organisation or institution , with direct responsibility for day-to-day social media delivery and channel performance.
• Experience managing social media across major platforms, particularly Instagram, Facebook and LinkedIn.
• Experience developing and managing social media processes, workflows and content calendars from the ground up.
• Experience using social media management, scheduling, monitoring and analytics tools.
• Experience producing social media reporting and using performance data to improve content and activity.
• Experience coordinating multiple pieces of content, stakeholders and deadlines through to publication.
• Experience working collaboratively with communications, marketing, creative or campaign teams.
• Experience supporting reactive communications and responding appropriately to sensitive or fast-moving issues on social media.
• Strong written communication skills and the ability to adapt content for different platforms and audiences.
• Good understanding of social media trends, formats, a