Life Scientist (m/w/d) (Biologe/Biologin)

Marketing Manager (m/w/d) Marketing Strategy & Planning

Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs

Market, Customer & Competitive Insights

Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
Maintain market intelligence and share insights with internal stakeholders
Support tender activities and strategic initiatives in collaboration with service teams Communication & Digital Marketing
Support internal and external communication initiatives, including campaigns and content development
Actively contribute to digital and social media marketing initiatives (LinkedIn and Instagram), ensuring alignment with Microcoat policies and regional strategy

Operational Excellence

Ensure timely execution of marketing activities with strong attention to detail and compliance
Lead generationand acquisition of new clients in the pharmaceutical and healthcare industries, and marketing of our CRO services
Participation in sales presentations, trade shows, conferences, and sponsor meetings

Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
Experience in marketing and/or sales within the diagnostics, medical device industry or CRO business
Mandatory: Experience in an Immunoassay environment within the Diagnostics market
Strong analytical, organizational, and project management skills
Fluent in English (written and spoken) - mandatory Additional languages are a strong advantage
The Marketing Manager supports the growth of our service portfolio across the global markets.